Democratic Pollster Jim Moore died Jan 1st at his home in Camino

[CATHY LOCKE, Sacramento Bee.]


Img: Jim Moore Courtesy Jan Mathews

For pollster Jim Moore, politics was all about numbers, and his firm J. Moore Methods supplied the statistics that guided local and statewide campaigns in California for three decades.

Moore died Jan. 1 at his home in the El Dorado County community of Camino. He was 66.  Moore suffered from heart problems and had been in declining health for some time ...

Moore founded J. Moore Methods Inc. in Sacramento in 1983 and served as a primary pollster for the Democratic Party, working with Gov. Jerry Brown, former Assembly Speaker Willie Brown, former California Democratic Party Chairman John Burton, former State Treasurer Bill Lockyer and others...

During the 2008 campaign for Proposition 1A, the bond measure to develop a high-speed rail system, Moore’s polling picked up on voters’ concerns at the beginning of the recession.

As a result, Townsend said, the campaign shifted from an emphasis on high-speed rail’s environmental benefits and focused instead on its economic benefits and potential job creation. The measure passed by 4 points.

Moore was born March 28, 1951, in Humboldt County and grew up in Arcata, Mathews said. He attended Humboldt State University and UC Berkeley ...

Mathews said a memorial for Moore is planned, but the date has yet to be ...

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