These two people are the future of the outdoor industry


As far back as she can remember, Cianci was helping out at her family's ski rental shop in South Lake Tahoe. She says that's how she learned how important good customer service is, and where she became enamored with small, family run shops, like Tahoe Mountain Sports. “Jackie embodies the best ...

Congratulations to Jackie Cianci from Tahoe Mountain Sports and Joe Brewer from Feral Mountain Co., the winners of our inaugural Shop Star program.

The goal of Shop Star is to identify young people working in specialty retail who will become the next generation of leaders in the outdoor industry, and to bring them to Outdoor Retailer for an immersive experience.

SNEWS partnered with The North Face in this exciting project, and dozens of retail shop owners nominated their best and brightest. Choosing a winner was ...